| 000 | 01267pam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 2505913 | ||
| 005 | 20250930144930.0 | ||
| 008 | 921009s1993 nyua 000 0 eng | ||
| 010 | _a 92038991 | ||
| 020 | _a0079115772 | ||
| 020 | _a9780079115775 | ||
| 035 | _a2505913 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _bM37 1993 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 245 | 0 | 0 |
_aMarketing challenges : _bcases & exercises / _c[edited by] Christopher H. Lovelock, Charles B. Weinberg. |
| 250 | _aThird edition | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1993. |
||
| 300 |
_axxxix, 628 p. : _bill. ; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 650 | 0 |
_aMarketing _xProblems, exercises, etc. |
|
| 655 | _2Library of Congress Subject Headings | ||
| 700 | 1 | _aLovelock, Christopher H. | |
| 700 | 1 | _aWeinberg, Charles B. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 | _2ddc | ||
| 999 |
_c36863 _d36863 |
||