000			02131nam a22001817a 4500
003			FT8960
005			20260223150556.0
050			_aTX911.3 A75 2023
100	1		_aAristorenas, Jazzmhin Jhoy R. Bohol, Ma. Ruvienne L. Catiis, Mark Angelo V. Concepcion, Liecel A. Jacinto, Jolo Miguel A. Montero, Lance Justine Ice G. Odena, Myrjoyce R. Pardillo, Jane Rossan D.
245			_aThe influence of social media marketing in choosing a 5-star hotel in Malate Manila during the pandemic / _c Jazzmhin Jhoy R. Aristorenas.
264		0	_aManila : _bPamantasan ng LUngsod ng Maynila, _c2023.
300			_bUndergraduate thesis: (Bachelor of Science in Hospitality Management) - Pamantasan ng Lungsod ng Maynila, 2023.
336			_2Text _aText _bText
337			_2Unmediated _aUnmediated _bUnmediated
338			_2Volume _aVolume _bVolume
500			_aAbstract: The researcher randomly selected one hundred (100) in the age group of 20 years old and above of marketing managers, who book online, and people who use social media in Malate Manila as the respondents of the study. Data were gathered through a researcher-made questionnaire divider into two (2) parts; the Demographic Profile of the respondents and the Influence of social media on the 5-star hotels. This study focuses on how the 5-star hotels promote their services to guests on social media platforms that guarantee their safety, especially during the pandemic, knowing some hotels are used for quarantine facilities for people suspected to be positive for the COVID-19 virus or in contact with the infected people. Also, it aims to determine how social media help hospitality businesses to be well-known. The group will see how the respondents encounter social media marketing and their preferences. In the end, most of the marketing managers use social media marketing to create content or video ads using Facebook and Tiktok so guests are aware that their hotel guarantees their safety and follows the guidelines of IATF. They also found out that th guests choose hotels that prioritize their safety and fit into their budget when booking a hotel.
942			_2lcc _cMS
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