000			02111nam a22001697a 4500
003			FT9002
050			_aTX911.3 B35 2024
100	1		_aBallicud, Monica D., Barber, Angela Kate B., Cabe, Nicole Andrei F., Cruz, Jade C., Daquial, Trishia Pauline, Diwata, Christine Angela M., Lopera, Hannah Grace A., Macato, Rosemarie S., Ocampo, Bernadette D., Perocalin, Cristine Roselle O., Tanael, Julyanna P.
245			_aExploring customer perception of the "customer is always right" principle and its impact on loyalty of food establishments in Intamuros, Manila.
260			_c2024
300			_bUndergraduate Thesis: (BS in Hospitality Management) - Pamantasan ng Lungsod ng Maynila, 2024.
336			_2Text _aText _bText
337			_2Unmediated _aUnmediated _bUnmediated
338			_2Volume _aVolume _bVolume
505			_aUnderstanding customer loyalty is crucial for success in the competitive food and hospitality industries. While the "Customer is Always Right" principle is widely recognized, its specific impact on customer perceptions and loyalty especially in culturally rich areas like Intramuros, Manila has not been extensively studied This research aims to fill that gap by exploring how demographic factors such as age, gender, and monthly allowance influence customer views on this principle and its relationship with loyalty to food establishments. Using a quantitative approach, we collected data through structured questionnaires from university students who frequently dine in the area. The results show that customers who feel their opinions are valued are more likely to remain loyal to businesses that uphold this principle. Additionally, personalized service and effective feedback management play significant roles in enhancing customer satisfaction. These findings underscore the importance of implementing strong Customer Relationship Management (CRM) strategies. By prioritizing customer feedback and tailoring services to meet diverse demographic needs and wants, food establishments can significantly boost customer loyalty and thrive in a competitive market.
942			_2lcc _cMS
999			_c37667 _d37667