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_a _aHow to use social media to deliver excellent customer service _d _b _n _c _h6 _p |
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_a _aABSTRACT: Frequently, when brands consider their social media strategies, they focus on using social media platforms to run campaigns, share blog posts or amplify other important messages. Communicating via social media is largely seen as a function of a marketing or outreach team. Social media, however , also offer brand s a powerful way to connect directly with their audiences to deliver excellent customer service. Indeed , there is value in providing customers with answers to their questions through the same platform that they themselves have used. This paper will explore how brands can marry both marketing and customer service. _d _b _c56 |
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_x _x _aSOCIAL MEDIA _d _b _zMARKETING _yDIGITAL MARKETING _2sears0 _v |
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_i _i _t _c _b _s1 _q _f _k40 _p _d _e _aJessica Milcetich _l _n6 |
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_b _b _t _c _e _f _k40 _p _d5 _l _n6 _aJournal of Digital & Social Media Marketing. 5:2 (Summer 2017). pp. 139-145 |
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