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_aData Tolentino - Canlas.
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_aThe Way They See It : Gender Readings of Filipino Children Program on Mainstream Television.
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_aABSTRACT : This article explores what gender messages exist in children television programs in the Philippines. It seeks to discover stereotyped portrayals and roles of the programs presenters and lead characters through the identification of these personalities activities and their reactions to situations presented in the programs, as well as the way these personalities are presented.
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_aGender Message in Children Television Program.
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_aReview of Womens Studies :20 (1-2) : pp.66-86
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