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| 005 | 20250920161709.0 | ||
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_e _e _aTolentino, Jeden O. _d _b4 _u _c0 _q16 |
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_a _aBenchmarking the home pages of the top multinational manufacturing corporations in the Philippines. _d _b _n _c _h6 _p |
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_3 _3 _a _d _b _c46 |
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_e _e _c _a _bpors., illus. |
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_a _aABSTRACT : In the information age, having a presence on the World Wide Web is critical for firms to establish and maintain competitive advantage. This study evaluated the Web presence of the top multinational manufacturing corporations in the Philippines. A sample of 70 Web sites of companies in BusinessWorld's list of the Top 1000 Corporations in the Philippines for 2006 was subjected to a framework of ten critical factors; and comparisons were made against existing benchmarks. Thereafter, the functionality of the Web sites of the three top-ranked companies was analyzed using a two-dimensional grid for Web site evaluation. Results indicate that there is a need for improvement in the design and quality of the Web sites of manufacturing firms in the Philippines. _d _b _c56 |
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_x _xDesign.;Web sites;Evaluation.;Web sites _aWeb sites;Internet.;World wide web.;Business enterprises;Business enterprises _d _b _zPhilippines;Philippines. _y20 _v |
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_a _aDLSU Business & Economics Review _d2008 _g _mJuly _t _b _v18(1) : _i _pp. 47-61. |
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