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245 0 _a
_aEvaluation of health media and public relations in prevention and control of dengue haemorrhagic fever in Thailand
_d
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_h6
_p
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_a127-133, ill., 15 refs
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_atext
_2rdacontent
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_aunmediated
_2rdamedia
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_avolume
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_aABSTRACT This study evaluates the existing public relations and information program on Dengue Haemorrhagic Fever (DHF) in Thailand, and analyzes factors affecting the behavior on prevention and control of DHF. Using questionnaires, data were collected in sample provinces and districts of Bangkok with high and low DHF incidences. In each province, multistage random sampling was done on 65 persons for one municipality and one sub-district, and in districts of Bangkok for a total of 1,170. Results indicate that people received information on DHF through media e.g. television, radio, public health officers and volunteers, and public information campaign, which had significant influence on the knowledge and understanding of prevention and control of the disease in areas with high and low DHF incidence (p<0.05). But knowledge and understanding had significant influence on prevention and control practices only in areas with high DHF incidence (p<0.05). In addition, the information received had significant influence on prevention and control practices in areas with low DHF incidence (p<0.05) but not in areas with high DHF incidence (p>0.05). DHF prevention and control practices are better in areas with low DHF incidence than in areas with high DHF incidence with significant difference (p<0.05). Information received also significantly affected practices in DHF prevention and control (p<0.05) in urban (municipality) and rural (Tambol Administration Organization, TAO) areas and the districts of Bangkok. People in rural areas had better behavior than those in other areas in preventing and controlling the disease because they received information through direct channels e.g. public health volunteers. Thus, integrating mass and direct media could help to disseminate information on DHF prevention and control practices better than using mass media alone.
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_aDevelopment Dommunication;Dengue haemorrhagic fever -- Prevention and control information program -- Thailand
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_b
_zPublic relations and information program -- Dengue haemorrhagic fever prevention and control -- Thailand;Vector-borne diseases -- Thailand
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651 _x
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655 _0
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_bPhoochinda, Wisakha
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_aTaweesarn, Achara
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710 _b
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_aPhilippine Journal of Science Vol. 134, no. 2 (December 2005), pp.127-133
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