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_a _aNetwork Marketing as a blue ocean strategy _d _b _n _c _h6 _p |
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_3 _3 _aQuezon City : _d _bOffice of Research and Publications, Loyola Schools, Ateneo de Manila University, _c200946 |
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_e _e _c _a _bv. ; 23 cm. |
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_a _aABSTRACT: In Traditional marketing channels, big retailers charge manufacturers a long list of store fees, in the process capturing a larger share of the gross margin. The alternative to this uneven situation is the non-traditional channel of network marketing, where a multitude of motivated networkers perform the product retail function to final users. The author links the practice of network marketingwith the business theory of blue Ocean Strategy, given that network marketing redefines the selling process and buyers group, in effect expanding the market innovatively-a fundamental feature of Blue ocean. An operating networking company is presented as example. _d _b _c56 |
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_x _x _aMarketing Channels;Retailing _d _b _zNetwork Marketing _yBlue Ocean Strategy _2sears;sears0 _v |
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_i _i _t _c _b _s1 _q _f _k40 _p _d _e _aJosiah Go _l _n6 |
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_a _aThe Loyola Schools review : John Gokongwei School of Management. 8 : 2009. pp.39-48 _d _g _m _t _b _v _i _p |
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