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_aHelping Overseas Filipinos find their way home : marketing real estate to overseas filipinos.
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_aQuezon City :
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_bOffice of Research and Publications, Loyola Schools, Ateneo de Manila University,
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_aABSTRACT : Once an incidental niche to big realtors, the overseas Filipinos (OF) sector has become a major demand force in the market segment required investing heavily in branding and sales infrasture, as well as spending on research in market demographics and psychology to probe into buyers unique needs and motivation. With the philippines riding the Asian economic upswing, the stage is set for OFs to finally be provided the home they have dreamed about.
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_aReal estate marketing
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_aRex Ma. A Mendoza
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_aThe Loyola Schools review : John Gokongwei School of Management 8 : 2009. pp.63-78
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