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_a1061-38462
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_aLinks in the buying chain
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_bAmerican Marketing Association,
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_aABSTRACT : Understanding buyer behavior is very important for managing the business marketing process. Managers should design web strategies that help to create intercept and track highly valued activities (HVAs) and speed up the buying process.
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_aBusiness marketing
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_aOliva, Ralph A.
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_aMarketing managment 13 (6) : 2004. pp.44-46.
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