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_e _e _aWoohyuk Kim and Kristin Malek. _d _b4 _u _c0 _q16 |
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_a _aEffect of Self-Congruity and Destination Image on Destination Loyalty : the Role of Cultural Differences. _d _b _n _c _h6 _p |
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_3 _3 _a _d _b _c46 |
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_a _aABSTRACT : Destination branding is a key factor in the creation of a differentiated identity to increase a tourists interest in traveling to a specific area. This study investigated the effects of self - congruity and destination image on destination loyalty. The sample comprised of both Western and Asian destination tourists to South Korea. To analyze the data, descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) methods were utilized. The findings confirmed the influential role of self-congruity and destination image on destination loyalty in both samples. A multi-group SEM analysis revealed the differential effect of self-congruity and destination image on destination loyalty, which was dependent on the tourist countries. _d _b _c56 |
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_x _x _aSelf - Congruity;Cultural Differences. _d _b _zDestination Image _yDestination Loyalty. _2sears;sears0 _v |
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_b _b _t _c _e _f _k40 _p _d5 _l _n6 _aAnatolia. 28 (1) : March 2017. pp. 1-13 |
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