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_a978-0-415-99514-6 (paperback)
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_aThe Global public relations handbook :
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_btheory, research, and practice.
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_cEdited by Krishnamurthy Sriramesh, Dejan Verčič.
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_aexpanded and revised edition
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_aNew York :
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_bRoutledge,
_c©2009.46
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_c26 cm.
_axl, 951 pages :
_billustrations
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_atext
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_aCommunication series.
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_aIncludes bibliographical references and index.
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_tGlobal public relations : conceptual framework.;Theoretical framework for global public relations research and practice /;Political economy and public relations /;Relationship between culture and public relations /;Mass media and public relations /;Activism and public relations /;Asia and Australasia.;Public relations in Australasia : friendly rivalry, cultural diversity, and global focus /;Overview of public relations in Japan and the self-correction concept /;Professionalism and diversification : the evolution of public relations in South Korea /;Becoming professionals : a portrait of public relations in Singapore /;Public relations in mainland China : an adolescent with growing pains /;Sharing the transformation : public relations and the UAE come of age /;Palestinian public relations, inside and out /;Israeli PR experience : nation building and professional values /;Africa.;Nature and status of public relations practice in Africa /;Public relations practice in Nigeria /;Status of public relations in Kenya /;Public relations in South Africa : from rhetoric to reality /;Public relations in Egypt : practices, obstacles, and potentials /;Europe.;United Kingdom : advances in practice in a restless kingdom /;From literary bureaus to a modern profession : the development and current structure of public relations in Germany /;Public relations in Norway : communication in a small welfare state /;Public relations in the Polder : the case of the Netherlands /;Public relations in Sweden : a strong presence increasing in importance /;Public relations in Italy : master of ceremonies in a relational society /;Public relations in an economy and society in transition : the case of Poland /;Public relations in a corporativist country : the case of Slovenia /;Challenges of revived democracies : the rise of public relations in Romania /;Hungarian rhapsody : the evolution and current state of Hungarian public relations /;Development of public relations in Russia : a geopolitical approach /;Americas.;Public relations in the United States : a generation of maturation /;Different country, a different public relations : Canadian PR in the North American context /;Public relations industry in Mexico : from amateurship to the construction of a discipline /;Overview of public relations in South America /;Public relations in Brazil : practices and education in a South American context /;Public relations in Chile : searching for identity amid imported models /;International public relations : key dimensions and actors.;Transnational public relations by foreign governments /;Public relations of movers and shakers : transnational corporations /;Nongovernmental organizations and international public relations /;Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence /;Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation /;How to manage your global reputation : the public relations agency /;Public information in the UNESCO : toward a strategic role /;United Nations department of public information : intractable dilemmas and fundamental contradictions /;Missing link : multiculturalism and public relations education /
_gForeword /;Preface ; Introduction /;...[et al.] --;Epilogue.
_rKoïchiro Matsuura --;Krishnamurthy Sriramesh --;Krishnamurthy Sriramesh, Dejan Vercic --;Sandra C. Duhé, Krishnamurthy Sriramesh --;Krishnamurthy Sriramesh --;Krishnamurthy Sriramesh, Dejan Vercic --;Jeong-Nam Kim, Krishnamurthy Sriramesh --;Judy Motion, Shirley Leitch, Simon Cliffe --;Takashi Inoue --;Yungwook Kim --;Constance Chay-Németh --;Ni Chen, Hugh M. Culbertson --;Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters --;R.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri --;Margalit Toledano, David McKie --;Chris Skinner, Gary Mersham --;Eric Koper, Taye Babaleye, Julia Jahansoozi --;Peter Oriare Mbeke --;Ronél Rensburg --;Kevin L. Keenan --;Jon White, Jacquie L'Etang, Danny Moss --;Günter Bentele, Stefan Wehmeier --;Øyvind Ihlen, Kjell S. Rakkenes --;Betteke van Ruler --;Bertil Flodin --;Toni Muzi Falconi --;Ryszard Ławniczak, Waldemar Rydzak, Jacek Trebecki --;Dejan Vercic --;Adela Rogojinaru --;Gyorgy Szondi --;Katerina Tsetsura --;Larissa A. Grunig, James E. Grunig --;Fraser Likely --;Mar$1! '(Bía Antonieta;Maria Aparecida Ferrari --;Juan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch --;Maria Aparecida Ferrari --;Michael Kunczik --;Dejan Vercic --;Ana Tkalac, Jurica Pavicic --;Mark A. Van Dyke, Dejan Vercic --;Cornelius B. Pratt --;Michael Morley --;Vincent Defourny --;Seth A. Center --;Krishnamurthy Sriramesh.
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