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Udell, Jon G. 4 0

Marketing in an age of change : an introduction / 6 6 Jon G. Udell, Gene R. Laczniak. - - - xix, 574 p. : ill. 24 cm. & 84 transparencies. - - - - - . - Wiley series in marketing . - 0 . - . - 0 .



Includes bibliographies and index.



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ISBN: 471081698

ISSN: 2 = =

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Marketing.;Marketing ----Management.----20--

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LC Class. No.: HF5415 / .U2122

Dewey Class. No.: 658.8 / 219

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