Marketing in an age of change : an introduction / Jon G. Udell, Gene R. Laczniak. 6

By: Udell, Jon G. 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Wiley series in marketingNew York : Wiley, [1981];copyright 1981.46Edition: Description: 84 transparencies. 24 cm. & xix, 574 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 471081698ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Laczniak, Eugene R., 6 [joint author.]Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing.;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415 | .U2122Other classification:
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56

Includes bibliographies and index.

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