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Reed, Peter W., 4 0 1944-

Strategic marketing planning /​ 6 6 Peter Reed. - 2nd edition. - - xi, 316 pages : illustrations 25 cm + 1 CD-ROM (4 3/​4 in.) - - - - - . - . - 0 . - . - 0 .

For late undergraduate students.

Includes bibliographical references and index.



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Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students &​ business practitioners charged with the responsibility of developing a strategic marketing plan.

Specialized.











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ISBN: 9780170128650 (paperback)

ISSN: 2 = =

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Marketing;Marketing;Marketing ----Planning;Textbooks.;Management;Textbooks.;Study and teaching (Higher).------

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LC Class. No.: / 2

Dewey Class. No.: 658.802 R251s 2007 / 2

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