Strategic marketing planning / Peter Reed. 6
By: Reed, Peter W., 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Australia : Thomson Nelson, 2006;copyright 200746Edition: 2nd editionDescription: 1 CD-ROM (4 3/4 in.) 25 cm + xi, 316 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780170128650 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Planning;Textbooks.;Management;Textbooks.;Study and teaching (Higher). Marketing;Marketing;Marketing -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.802 R251s 2007 LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.802 R251s 2007 (Browse shelf) | Available | CD5544 |
For late undergraduate students. 56
Includes bibliographical references and index.
5
Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.
Specialized.
5
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