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Azevedo, Abaetê de 4 0

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / 6 6 Abaetê de Azevedo and Ricardo Pomeranz. - - - xi, 226 p. : ill., map 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 217-220) and index.



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Offers practical advice for business owners on developing a strong marketing concept that results in personal connections with consumers.

Adult;Adult Follett Library Resources











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ISBN: 9780071497046;0071497048 (trade)

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Consumers.;Marketing.;Customer relations.;Consumers.;Marketing.;Customer relations. ----------

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LC Class. No.: HC79.C6 / A94 20082

Dewey Class. No.: 658.8/12 / 222

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