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Lynn, Gary S. 4 0

Blockbusters : the five keys to developing great new products / 6 6 Gary S. Lynn and Richard R. Reilly. - First edition. - - xvi, 251 pages : illustrations 24 cm - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Reveals the five keys to creating a blockbuster product, explaining how companies can follow these elements throughout the production process in order to ensure their product's success and popularity in the consumer market.

Adult;Adult. Follett Library Resources.











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ISBN: 0060084731 (paperback)

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LC Class. No.: HF5415.153 / .L95 20022

Dewey Class. No.: 658.575 L993b 2002 / 222

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