Blockbusters : the five keys to developing great new products / Gary S. Lynn and Richard R. Reilly. 6
By: Lynn, Gary S. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : HarperBusiness, ©2002;copyright 200246Edition: First editionDescription: 24 cm xvi, 251 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0060084731 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- New products. -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.575 L993b 2002 LOC classification: | HF5415.153 | .L95 20022Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.875 L993b 2002 (Browse shelf) | Available | CD4058 |
56
Includes bibliographical references and index.
5
Reveals the five keys to creating a blockbuster product, explaining how companies can follow these elements throughout the production process in order to ensure their product's success and popularity in the consumer market.
Adult;Adult. Follett Library Resources.
5
There are no comments for this item.