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Belch, George E. 4 0

Advertising and promotion : an integrated marketing communications perspective / 6 6 George E. Belch & Michael A. Belch. - Fourth Edition. - - xxii, 762 pages : illustrations 29 cm. - - - - - . - Irwin/McGraw-Hill series in marketing . - 0 . - . - Irwin/McGraw-Hill series in marketing 0 .

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.



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ISBN: 256218994

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LC Class. No.: HF5823 / .B387 19982

Dewey Class. No.: 659.1 B41a 1998 / 221

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