Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 6
By: Belch, George E. 4 0 (George Eugene)16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Irwin/McGraw-Hill series in marketingBoston, MA : Irwin/McGraw-Hill, 1998;copyright 1998.46Edition: Fourth EditionDescription: 29 cm. xxii, 762 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 256218994ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising.;Sales promotion.;Communication in marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 B41a 1998 LOC classification: | HF5823 | .B387 19982Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 B41a 1998 (Browse shelf) | Available | C29646 |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. 56
Includes bibliographical references (p. 725-743) and indexes.
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