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McGann, Anthony F. 4 0

Advertising media : a managerial approach / 6 6 Anthony F. McGann, J. Thomas Russell. - - - xiv, 375 p. : ill. 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 256025487

ISSN: 2 = =

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LC Class. No.: HF5826.5 / .M362

Dewey Class. No.: 659.1/11 / 219

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