Advertising media : a managerial approach / Anthony F. McGann, J. Thomas Russell. 6
By: McGann, Anthony F. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Homewood, Ill. : R.D. Irwin, 198146Edition: Description: 24 cm. xiv, 375 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 256025487ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising media planning. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1/11 LOC classification: | HF5826.5 | .M362Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.111 M17a 1981 (Browse shelf) | Available | C21032 |
56
Includes bibliographical references and index.
5
5
There are no comments for this item.