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Meeske, Milan D. 4 0

Copywriting for the electronic media : a practical guide / 6 6 Milan D. Meeske. - Fifth edition. - - xvi, 312 pages : illustrations 28 cm. - - - - - . - . - 0 . - . - 0 .

Access card for free 4-month subscription to Infotrak (college ed.) inserted.

Includes bibliographical references (p. [305]-306) and index.



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ISBN: 0534629148 (paperback)

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Advertising copy.;Broadcast advertising. --------20--

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LC Class. No.: HF5825 / .M38 20052

Dewey Class. No.: 659.14 M472c 2006 / 222

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