Copywriting for the electronic media : a practical guide / Milan D. Meeske. 6

By: Meeske, Milan D. 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Australia : Thomson Wadsworth, 200646Edition: Fifth editionDescription: 28 cm. xvi, 312 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0534629148 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising copy.;Broadcast advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.14 M472c 2006 LOC classification: | HF5825 | .M38 20052Other classification:
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Access card for free 4-month subscription to Infotrak (college ed.) inserted. 56

Includes bibliographical references (p. [305]-306) and index.

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