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Baran, Stanley J. 4 0

Introduction to mass communication : media literacy and culture / 6 6 Stanley J. Baran. - Sixth edition. - - xxvi, 450 pages : illustrations (some color) 28 cm. - - - - - . - . - 0 . - . - 0 .

Includes bibliographical references and index.



Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.

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ISBN: 9780070169135 (paperback)

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LC Class. No.: / 2

Dewey Class. No.: 302.23 B231i 2010 / 2

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