Introduction to mass communication : media literacy and culture / Stanley J. Baran. 6
By: Baran, Stanley J. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston :;Boston : McGraw-Hill Higher Education,;McGraw-Hill Higher Education, copyright 2010;©201046Edition: Sixth editionDescription: 28 cm. xxvi, 450 pages : illustrations (some color)Content type: text Media type: unmediated Carrier type: volumeISBN: 9780070169135 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Mass media.;Mass media and culture.;Media literacy. -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 302.23 B231i 2010 LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 302.23 B23i 2010 (Browse shelf) | Available | C34666 |
Includes bibliographical references and index. 56
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
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