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Wimmer, Roger D. 4 0

Mass media research : an introduction / 6 6 Roger D. Wimmer, Joseph R. Dominick. - Tenth edition, international edition. - - xiii, 481 pages : illustrations 24 cm. - - - - - . - Wadsworth series in mass communication and journalism . - 0 . - . - 0 .



Includes bibliographical references and index.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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ISBN: 9781285074603 (paperback)

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LC Class. No.: P91.3 / .W47 20142

Dewey Class. No.: 302.23072 W716m 2014 / 2

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