Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. 6
By: Wimmer, Roger D. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Wadsworth series in mass communication and journalismAustralia : Wadsworth, Cengage Learning, ©201446Edition: Tenth edition, international editionDescription: 24 cm. xiii, 481 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285074603 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Research. Mass media -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 302.23072 W716m 2014 LOC classification: | P91.3 | .W47 20142Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 302.23072 W716m 2014 (Browse shelf) | Available | C36470 |
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Includes bibliographical references and index.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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