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Maarek, Philippe J. 4 0

Campaign communication and political marketing / 6 6 Philippe J. Maarek. - - - xiv, 268 pages : illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct.--













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ISBN: 9781444332353 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: GBB0A8173;GBB0A8173 bnb;dnb

Nat. Bib. Agency Control No.: 15644787 Uk

Subjects--Personal Names:
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Subjects--Corporate Names:
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Subjects--Topical Terms:
Political campaigns;Communication in politics;Marketing ----Political aspects.--United States.;United States.--20--

Subjects--Geographic Terms:
United States----Politics and government.----20--

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LC Class. No.: JK2281 / .M33 20112

Dewey Class. No.: 324.730973 L111c 2011 / 222

National Agricultural Library Call No.: /

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