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Campaign communication and political marketing / Philippe J. Maarek. 6

By: Maarek, Philippe J. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Chichester, West Sussex, UK :; Wiley-Blackwell, ©201146Edition: Description: 26 cm. xiv, 268 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781444332353 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Political aspects. Political campaigns;Communication in politics;Marketing -- United States.;United States. -- 20 -- | -- -- Politics and government. United States -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 324.730973 L111c 2011 LOC classification: | JK2281 | .M33 20112Other classification: LAN004000

Contents:

Action note: In: Summary: Provided by publisher. Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct.-- Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	324.730973 M111c 2011 (Browse shelf)	Available		C36660

Total holds: 0

Includes bibliographical references and index.

Provided by publisher. Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct.--

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