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Hackley, Christopher E. 4 0

Advertising and promotion : communicating brands / 6 6 Chris Hackley. - - - 264 p. : col. ill. 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. [239]-246) and index.



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ISBN: 0761941533;0761941541 (pbk.)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Personal Names:
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Subjects--Topical Terms:
Advertising.;Advertising;Sales promotion.;Advertising ----Social aspects.;Brand name products.----20--

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LC Class. No.: HF5823 / .H185 20052

Dewey Class. No.: / 2

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