Advertising and promotion : communicating brands / Chris Hackley. 6
By: Hackley, Christopher E. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; London ;;Thousand Oaks, Calif. : SAGE Publications, 200546Edition: Description: 25 cm. 264 p. : col. illContent type: text Media type: 2 Carrier type: volumeISBN: 0761941533;0761941541 (pbk.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Social aspects.;Brand name products. Advertising.;Advertising;Sales promotion.;Advertising -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | HF5823 | .H185 20052Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.1 H116a 2005 (Browse shelf) | Available | C31372 |
56
Includes bibliographical references (p. [239]-246) and index.
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