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Pitt, Martyn. 4 0

Essentials of strategic management / 6 6 Martyn Pitt & Dimitrios Koufopoulos. - - - xviii, 451 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. [403]-427) and index.

Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.

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ISBN: 9781849201872 (pbk.)

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LC Class. No.: HD30.28 / .P525 20122

Dewey Class. No.: 658.4012 / 223

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