Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos. 6
By: Pitt, Martyn. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; London : SAGE, ©201246Edition: Description: 24 cm. xviii, 451 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781849201872 (pbk.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Strategic planning. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.4012 LOC classification: | HD30.28 | .P525 20122Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.4012 P686e 2012 (Browse shelf) | Available | C36467 |
56
Includes bibliographical references (p. [403]-427) and index.
Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.
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