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Cravens, David W. 4 0

Marketing decision making : concepts and strategy / 6 6 David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - - - xviii, 781 p. : ill. 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 256017999

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing;Marketing;Marketing. ----Decision making.;Management.----20--

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LC Class. No.: HF5415.125 / .C72

Dewey Class. No.: 658.8/02 / 219

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