Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. 6

By: Cravens, David W. 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Homewood, Ill. : R. D. Irwin, 197646Edition: Description: 24 cm. xviii, 781 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 256017999ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Hills, Gerald E.,;Woodruff, Robert B., 6 [joint author.;joint author.]Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Decision making.;Management. Marketing;Marketing;Marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/02 LOC classification: | HF5415.125 | .C72Other classification:
Contents:
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Book PLM
PLM
Circulation Section
Circulation-Circulating 658.403 C85m 1976 (Browse shelf) Available C13106
Total holds: 0

56

Includes bibliographical references and index.

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