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Ambrose, Gavin. 4 0

Packaging the brand : the relationship between packaging design and brand identity / 6 6 Gavin Ambrose, Paul Harris. - - - 207 pages : illustrations (some color) 30 cm. - - - - - . - Required reading range. Course reader . - 0 . - . - 0 .

Includes bibliographical references (p. 206) and index.





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This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.













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ISBN: 9782940411412 (paperback)

ISSN: 2 = =

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Packaging;Packaging;Branding (Marketing).;Brand name products. ----Design.;Design;Study and teaching.------

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