Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. 6
By: Ambrose, Gavin. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Required reading range. Course readerLausanne, Switzerland :;Lausanne, Switzerland : AVA Publishing,;AVA Publishing, copyright 2011;201146Edition: Description: 30 cm. 207 pages : illustrations (some color)Content type: text Media type: unmediated Carrier type: volumeISBN: 9782940411412 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Design.;Design;Study and teaching. Packaging;Packaging;Branding (Marketing).;Brand name products. -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.564 Am18p 2011 (Browse shelf) | Available | C36225 |
Includes bibliographical references (p. 206) and index. 56
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This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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