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Peter, J. Paul. 4 0

Marketing management : knowledge and skills / 6 6 J. Paul Peter, James H. Donnelly, Jr. - 7th Edition. - - xix, 876 p. : ill. (some col.), maps 26 cm. - - - - - . - McGraw-Hill/Irwin series in marketing . - 0 . - . - McGraw-Hill/Irwin series in marketing 0 .



Includes bibliographical references (p. 853-860) and index.



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ISBN: 72552174

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing;Marketing ----Management.;Management----20--Case studies.

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LC Class. No.: HF5415.13 / .P387 20042

Dewey Class. No.: 658.8 / 221

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