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Michman, Ronald D., 4 0

Strategic advertising decisions : selected readings / 6 6 Ronald D. Michman, Donald W. Jugenheimer. - - - xiii, 421 p. : ill. 23 cm. - - - - - . - Grid series in advertising and journalism . - 0 . - . - 0 .



Includes bibliographies.



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ISBN: 882440918 $8.95

ISSN: 2 = =

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Advertising.;Marketing. --------20--

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LC Class. No.: HF5823 / .S8652

Dewey Class. No.: 658.8/008 / 2

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