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Strategic advertising decisions : selected readings / Ronald D. Michman, Donald W. Jugenheimer. 6

By: Michman, Ronald D., 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Grid series in advertising and journalismColumbus, Ohio : Grid, 1976;copyright 1976.46Edition: Description: 23 cm. xiii, 421 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 882440918ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Michman, Ronald D.;Jugenheimer, Donald W. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising.;Marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/008 LOC classification: | HF5823 | .S8652Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	658.8008 St8 1976 (Browse shelf)	Available		C12983

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