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Hollis, Nigel. 4 0

The global brand : how to create and develop lasting brand value in the world market / 6 6 Nigel Hollis. - - - xvii, 254 p. : ill. 25 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. 239-246) and index.



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ISBN: 9780230620568;9780230606227

ISSN: 2 = =

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Brand name products.;Branding (Marketing) --------20--

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LC Class. No.: HD69.B7 / H646 20082

Dewey Class. No.: 658.8/27 / 222

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