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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. 6

By: Hollis, Nigel. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York, NY : Palgrave Macmillan, 201046Edition: Description: 25 cm. xvii, 254 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9780230620568;9780230606227ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Brand name products.;Branding (Marketing) -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/27 LOC classification: | HD69.B7 | H646 20082Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	658.827 H726g 2010 (Browse shelf)	Available		C34899

Total holds: 0

Includes bibliographical references (p. 239-246) and index.

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