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Keller, Kevin Lane, 4 0 1956-

Strategic brand management : building, measuring, and managing brand equity / 6 6 Kevin Lane Keller. - Third Edition. - - xxi, 692 p. : col. ill. 27 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 9780132336222;0131888595 (casebound)

ISSN: 2 = =

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Subjects--Topical Terms:
Brand name products ----Management.----20--

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LC Class. No.: HD69.B7 / K45 20082

Dewey Class. No.: 658.8/27 / 222

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