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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. 6

By: Keller, Kevin Lane, 4 0 16, 1956- [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Upper Saddle River, NJ : Pearson/Prentice Hall, 2008;copyright 2008.46Edition: Third EditionDescription: 27 cm. xxi, 692 p. : col. illContent type: text Media type: 2 Carrier type: volumeISBN: 9780132336222;0131888595 (casebound)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Brand name products -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/27 LOC classification: | HD69.B7 | K45 20082Other classification: 85.4

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	658.827 K823s 2008 (Browse shelf)	Available		C33429

Total holds: 0

Includes bibliographical references and index.

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