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Verma, Harsh. 4 0

Branding demystified : plans to payoffs / 6 6 Harsh V. Verma. - - - xiii, 247 pages : illustrations 22 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references.

Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.

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ISBN: 9788132102342 (paperback)

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Branding (Marketing);Communication in marketing. ----Management.----20--

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LC Class. No.: HF5415.1255 / .V47 20102

Dewey Class. No.: 658.827 V59b 2010 / 222

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