Branding demystified : plans to payoffs / Harsh V. Verma. 6
By: Verma, Harsh. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Los Angeles : Response Books, ©201046Edition: Description: 22 cm. xiii, 247 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9788132102342 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Branding (Marketing);Communication in marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.827 V59b 2010 LOC classification: | HF5415.1255 | .V47 20102Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.827 V59b 2010 (Browse shelf) | Available | C35269 |
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Includes bibliographical references.
Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.
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