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Hawkins, Del I. 4 0

Consumer behavior : building marketing strategy / 6 6 Del I. Hawkins, David L. Mothersbaugh. - Twelfth edition, international student edition. - - xxvii, 772 pages : color illustrations 27 cm + 1 CD-ROM (4 3/4 in.) - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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ISBN: 9780071318174 (paperback)

ISSN: 2 = =

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Consumer behavior;Market surveys;Consumer behavior ------United States.;United States.;United States--20--Case studies.

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LC Class. No.: HF5415.33.U6 / H38 20132

Dewey Class. No.: 658.8342 / H314c 2013223

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