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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. 6

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : McGraw-Hill/Irwin, ©2013;copyright 201346Edition: Twelfth edition, international student editionDescription: 1 CD-ROM (4 3/4 in.) 27 cm + xxvii, 772 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071318174 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Mothersbaugh, David L., 6 [co-author.]Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Consumer behavior;Market surveys;Consumer behavior -- United States.;United States.;United States -- 20 -- Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8342 LOC classification: | HF5415.33.U6 | H38 20132Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Circulation Section	Circulation-Circulating	658.8342 H314c 2013 (Browse shelf)	Available		C36468

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Includes bibliographical references and index.

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